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Slang for particularly pungent, strong-smelling cannabis known for its high quality and potency.
Loud is modern cannabis slang for particularly pungent, aromatic cannabis that announces its presence the moment a bag or jar is opened. The term equates strong smell with high quality, based on the logic that the most terpene-rich, well-grown cannabis produces the most powerful aroma.
The strength of cannabis aroma comes from its terpene content. Strains high in myrcene, caryophyllene, limonene, and other terpenes produce a robust scent that can fill an entire room. Loud cannabis typically features dense, trichome-covered buds, strong flavor that matches the aroma, and potent effects. The connection between smell and quality is well-founded: terpene production is a sign of healthy trichome development, which correlates with cannabinoid production as well.
Loud emerged from Southern US hip-hop culture in the 2000s and quickly spread nationwide. It is the direct opposite of mid or reggie, which describe average or low-quality cannabis with minimal aroma. The term reflects a shift in cannabis culture toward appreciating aroma and terpene profiles as indicators of quality, rather than focusing solely on THC percentage. When someone describes their cannabis as loud, they are highlighting the sensory impact of the experience.
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